How We Work
Whenever we take on a project we begin by asking, what’s really driving behavior in this market? We resist the urge to jump too quickly to a solution. We are slightly uncomfortable with best practices and SOPs and are constantly challenging assumptions and biases, including our own. A healthy mix of curiosity and skepticism is what prepares the way for Handmade Thinking.
Innovations
We say, if the tools at hand are insufficient, invent new tools. If conventional wisdom isn’t working, be unconventional. If the tried and true has been done to death, innovate.
Here’s a smattering of M Health innovations.
Lifestyle Content
Build powerful bonds with people living with chronic health conditions by helping them live their best lives. We develop branded Lifestyle Content, customized for people with particular needs, that helps them advance their physical, mental, and social well-being.
TRILOGY
A framework for telling complex healthcare stories by bringing together multimedia content from three critical perspectives—Clinical Science, Human Impact, Value Delivered. It’s dynamic healthcare storytelling for the digital age.
Brand Improv
Bring market research insights to life by having improv actors dramatize them. It’s a powerful workshop tool for helping brand teams get beyond the mindset they have already.
John and Paul Innovation Workshops
Harness the three principles that made John Lennon and Paul McCartney such a prolific and successful team. Our innovation methodology, modelled on the Lennon-McCartney partnership, can help you produce better ideas more efficiently.