Lifestyle content marketing
Our people-centric approach drives measurable patient engagement for pharma brands
We understand the importance of connecting with patients as people. We have the primary and secondary research tools to learn the kinds of content people who are dealing with chronic conditions want. And we have the know-how to create content that drives measurable engagement with patients and caregivers.
Our high-performance lifestyle content delivers results:
More than double opt-in rate vs. industry benchmark
>3 min. time on landing page
One campaign site generated more opt-ins than all other brand properties combined
Eat well:
Practical nutrition advice
to enhance health
Emotional well-being:
Tools to help patients and
families deal with the personal
impact of health conditions
The art of aging:
Taking care of mind and body
in the context of chronic illness