Handmade Thinking
M Health is a global healthcare brand marketing and medical communications agency with an ethos. We are mistrustful of easy answers and assembly-line solutions. We approach each new project with a problem-solver’s imagination and a craftsman’s pride. We call this ethos Handmade Thinking.
How We Work
We put people first—patients, physicians, payers, policymakers, and scientific leaders—by stepping into their shoes to craft communications that truly resonate. Every project begins with a simple question: what’s really driving behavior in this situation? We blend curiosity with healthy skepticism to make space for Handmade Thinking—tailored, evidence-driven solutions grounded in science, strategy, and human truth.
Brand Marketing
In healthcare, trust is essential. At M Health, we help you earn it with Handmade Thinking: A tailored, insight-driven approach that sharpens your brand’s voice and builds lasting credibility. Together, we shape bold identities and craft smart, impactful content that cuts through the noise, sparks connection, and keeps your brand top of mind.
Insight
- Customer journey 
- Co-creation 
- Quant surveys 
- Segmentation 
- Multimedia reporting 
- Creative testing 
- Value Proposition 
- Messaging 
- Innovation 
- Culture change 
- Thought leadership 
- Advisory board 
Strategy
Brand
- Concept development 
- Identity & naming 
- Advertising 
- Brand videos 
- Web presence 
- Meetings & exhibits 
Content
- Articles 
- Whitepapers 
- Podcasts 
- Infographics 
- Scientific videos 
- Social media 
Medical Communications
Complex science deserves clear, compelling storytelling. Our Handmade Thinking approach fuses scientific rigor with a creative spark. With you, we build Medical Communications strategies that capture attention, drive meaningful peer dialogue, and keep patient outcomes at the center. We help you connect with HCPs with clarity, authenticity, and purpose—driving action.
- Vision 
- Gap analysis 
- Objectives 
- Narrative/Lexicon 
Medical 
Strategy
Investigator 
Engagement
- Advisory boards 
- Study banding 
- Integrated comms strategy 
Patient Journey
Treatment 
Pathway
- Ethnography 
- Ecosystem mapping 
- Integrated comms strategy 
- Stakeholder insights 
- Care path mapping 
- Integrated comms strategy 
Clinical Evidence
- Publications strategy/delivery 
- Evidence generation plan 
- Co-creation of evidence based tools 
HCP Engagement
- Advisory boards 
- Peer-to-peer 
- Congress 
- Omnichannel 
Patient 
Engagement
- Multimedia 
- Interactive 
- Social 
- Web 
How we innovate
We say, if the tools at hand are insufficient, invent new tools. If conventional wisdom isn’t working, be unconventional. If the tried and true has been done to death, innovate.
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              